Below you will find a discussion on how the effects of globalisation and representation are shifting customer preferences in television and media.

In contemporary society, globalisation has become an influential trend, which has boosted the networking of merchandises and lifestyles around the world. The media industry has been hugely affected by this trend. As different markets for business and travel are allowing people to connect across borders, there has been a huge improvement in the transfer of ideas and customs across cultures. This interest has slowly incorporated itself into recent media consumption trends, with international TV and cinema reaching broader crowds across new territories. It can be said that this trend has roots in both education and social media. Nowadays educational and cultural institutes are trying to promote multinational understanding through foreign language learning, making people more interested and receptive towards overseas media. In addition, through social networking sites, there has been a rise in cultural exposure, cultivating audience curiosity for global TV and cinema.

In the current entertainment industry, technology has changed the manner in which people are taking in media. Unlike traditional television networks and televising services, the development of streaming sites has shifted audience pursuits away from regionally constrained and schedule-run entertainment outlets. These entertainment sites permit audiences to have access to a wider series of material, on-demand, resulting in a series of contemporary television industry trends. Because of this, these platforms are investing heavily in global material and encouraging cooperations with prominent overseas entertainment providers. The CEO of the company that owns Studio Dragon, for example, would identify the increasing appeal of k-dramas outside of Asia. These shows are geared up to accommodate for overseas audiences by means of multilingual subtitles and dubbing, as an essential component for rising above language barriers and enhancing accessibility.

For many contemporary viewers, there has been an evident move away from traditional local entertainment, particularly as younger audiences are seeking more diversified and authentic narratives. Foreign media is becoming known for offering a fresh take on familiar genres along with experiencing distinct culturally elaborate narratives that stand out in the crowded media arena. Current television trends are also check here concentrating on representation. Viewers are demonstrating a significant interest in personalities and settings that mirror a more comprehensive variety of human experiences. This has directed many audiences to seek out shows from other countries, as they provide different world perspectives and narration techniques. Looking at the show business, for example, the head of the fund that has a stake in Sky would appreciate that worldwide entertainment is rising in popularity. Likewise, the CEO of the Parent company of Columbia Pictures would concur that international cinema is becoming more widespread. Furthermore, in recent years many overseas media companies and industry names are winning accolades and recognition at renowned events. These latest trends in television and cinema are demonstrating that the need for foreign media is increasing amongst global audiences.